Launch Date: 2008.3.18
Packaging: 30ml Bottle <6 Shades Available>
Brand: SOFINA ALBLANC
Producer: Kao
Product Type: Liquid Foundation
Price: ¥5,250 (Tax Included)
Product Description
SPF25/PA++
UV Filter(s): Octinoxate, Titanium Dioxide & Zinc Oxide.
SOFINA ALBLANC …
Read more →
Launch Date: 2012.2.7
Packaging: 200ml Bottle/180 Refill Pouch
Brand: Namerakahonpo
Producer: Noevir Group (SANA)
Product Type: Lotion
Price: Bottle/¥1,050 Refill/¥945 (tax included)
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): Arbutin
Noevir …
Read more →
Launch Date: 2012.2.8
Packaging: 38ml Bottle
Brand: Hada-Labo
Producer: ROHTO
Product Type: Sunscreen
Price: Open Price ~ Suggested Retail Price ¥1,050
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): Octinoxate, …
Read more →
Launch Date: 2012.2.21
Packaging: 35ml Tube
Brand: ELIXIR WHITE
Producer: Shiseido
Product Type: Moisturizer/Sunscreen
Price: No Print Price ~ Publisher’s listed price ¥3,360
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug in …
Read more →
Launch Date: 2011
Packaging: 200ml Bottle/180ml Refill
Brand: SENKA
Producer: FT Shiseido
Product Type: Lotion
Price: Open Price ~ Generally retails for approx. ¥948/ Bottle ¥798/Refill (Tax Included)
Product Description
*This product is a whitening quasi-drug…
Read more →
Launch Date: 2012.2.8
Packaging: 45g Tube <2 Shades Available>
Brand: Hada-Labo
Producer: ROHTO
Product Type: BB Cream
Price: Open Price ~ Suggested Retail Price ¥1,365
Product Description
SPF32/PA+++
*This product is a whitening quasi-drug in …
Read more →
Back in January, Vichy challenged me to test out their whitening/brightening serum and give it an honest review, and I agreed. I made a post about it and promised to report back in about a …
Read more →
Launch Date: 2012.2.10
Packaging: 12g <2 shades available>
Brand: Love Clover
Producer: BCL Company
Product Type: Loose powder
Price: ¥2,415 (tax included)
Product Description
SPF16/P++
*This product is a whitening quasi-drug in Japan.
UV Filter(s):…
Read more →
Launch Date: 2012.2.25
Packaging: 33g Tube
Brand: Biore
Producer: Kao
Product Type: Sunscreen
Price: open price ~ Generally retails between ¥600-800.
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): Zinc …
Read more →
Launch Date: 2011.4.16
Brand: BLANCHIR SUPERIOR
Producer: Kanebo
Product Type: Emulsion-type Moisturizer
Price: No Print Price ~ Publisher’s Listed Price 25ml (Mini)/¥997, 100ml Bottle/¥3,990 (Tax Included)
Product Description
*This product is a whitening quasi-drug in …
Read more →
Launch Date: 2012
Packaging: 200ml Bottle/180ml Refill Pouch
Brand: Softymo
Producer: Kosé Cosmeport
Product Type: Cleansing foam
Price: Open Price ~ Suggested Retail Price ¥585/Refill ¥488 (Tax Included)
Product Description
Kose Cosmeport’s …
Read more →
Launch Date: 2011.4.16
Packaging: 150ml Bottle
Brand: BLANCHIR SUPERIOR
Producer: Kanebo
Product Type: Cleansing Oil
Price: ¥2,940 (Tax Included)
Product Description
*This product is a quasi-drug in Japan.*
Active(s): O-Cymen-5-OL
Kanebo’s BLANCHIR SUPERIOR is a …
Read more →
Vichy has given a full-sized tube of Bi-White Med Deep Corrective Whitening Essence (and also ProEVEN Daily Dark Spot Corrector) and asked me to test it for a few weeks to see what it can …
Read more →
Launch Date: 2009.4.16 Reformulated in 2011.4.16
Brand: BLANCHIR SUPERIOR
Producer: Kanebo
Product Type: Cleansing foam
Packaging: 125g Tube
Price: ¥2,940 (tax included)
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): Dipotassium …
Read more →
Launch Date: 2007.4.16
Packaging: 125g Bar
Brand: BLANCHIR
Producer: Kanebo
Product Type: Cleansing bar
Price: ¥2,100/Refill ¥1,890 (Tax Included)
Product Description
*This product is a quasi-drug in Japan.
Active(s): Dipotassium Glycyrrhizate
Kanebo’s BLANCHIR is a …
Read more →
Launch Date: 2011.5.10
Packaging: 25ml Bottle
Brand: Soka Mocka
Producer: KINARI Inc.
Product Type: Beauty serum
Price: ¥2,415 (tax included)
Product Description
SPF30/PA++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): Titanium Dioxide.…
Read more →
Launch Date: 2010.3.10
Packaging: 30ml Bottle
Brand: Arouge
Producer: Zenyaku Kogyo Co.
Product Type: Beauty serum
Price: ¥3,780 (tax included)
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): L-Ascorbic Acid 2-Glucoside, Dipotassium …
Read more →
Launch Date: 2009.2.23 (as pictured) Reformulated in 2012.
Packaging: 40ml Bottle 2012 version contains 50ml.
Brand: HYALOCHARGE
Producer: Kosé Cosmeport
Product Type: Beauty serum
Price: ¥1,890 (Tax Included)
Product Description
*This …
Read more →
Launch Date: 2009.5.16
Packaging: 32 Capsules/0.4g Each
Brand: suisai
Producer: Kanebo
Product Type: Cleansing powder
Price: ¥2,100 (tax included)
Product Description
*This product is a quasi-drug in Japan.
Active(s): Dipotassium Glycyrrhizinate
Kanebo’s …
Read more →
Launch Date: 2011.8.30
Packaging: 120g Tube
Brand: SHIROCHASOU
Producer: ROHTO
Product Type: Cleansing foam
Price: Open Price ~ Suggested Retail Price ¥525 (Tax Included)
Product Description
Rohto’s Shirochasou (translates to “refreshing white tea”) line is …
Read more →
Release Date: 2009.3.17
Packaging: 200g Jar
Brand: SOFINA ALBLANC
Producer: Kao
Product Type: Cleansing cream
Price: ¥3,675 (Tax Included)
Product Description
*This product is a quasi-drug in Japan.
Active(s): Dipotassium Glycyrrhizate
Kao’s Sofina …
Read more →
Release Date: 2011
Packaging: 30 Usages/358ml
Brand: CLEAR TURN
Producer: Kosé Cosmeport
Product Type: Sheet mask
Price: Open Price
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): L-Ascorbic Acid 2-Glucoside
It replaces …
Read more →
Launch Date: 2009.4.16 Reformulated in 2011.
Packaging: 6 Sheets (24ml/sheet)
Brand: BLANCHIR SUPERIOR
Producer: Kanebo
Product Type: Mask
Price: ¥4,200 (tax included)
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): L-Ascorbic Acid …
Read more →
Release Date: 2009.3.17
Packaging: 90g Bar
Brand: SOFINA ALBLANC
Producer: Kao
Product Type: Cleansing bar
Price: Bar/¥2,100 Case/¥2,625 (Tax Included)
Product Description
*This product is a quasi-drug in Japan.
Active(s): Dipotassium Glycyrrhizate
Kao’s …
Read more →
Launch Date: 2010.2.16
Packaging: 25g/60g Bottle
Brand: SEKKISEI
Producer: KOSE
Product Type: Sunscreen
Price: ¥1,57/¥3,150 (Tax Included)
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): Octinoxate, Ensulizole & Zinc Oxide.…
Read more →
Launch Date: 2011.8.30
Packaging: 85g Bar (Foaming Net Included)
Brand: SHIROCHASOU
Producer: ROHTO
Product Type: Cleansing bar
Price: Open Price ~ Suggested Retail Price ¥735 (Tax Included)
Product Description
Rohto’s Shirochasou (translates to “refreshing white …
Read more →
Launch Date: 2009.3.6
Packaging: 60ml Bottle
Brand: Impress IC
Producer: Kanebo
Product Type: Sunscreen
Price: ¥3,675 (Tax Included)
Product Description
SPF50+/PA+++
UV Filter(s): Zinc Oxide & Octinoxate.
Kanebo’s Impress IC is a Japansese department store …
Read more →
Release Date: 2009.6.09
Packaging: 30mL Bottle
Brand: SOFINA ALBLANC
Producer: Kao
Product Type: Moisturizer/Sunscreen
Price: ¥5,250 (Tax Included)
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug in Japan.
UV …
Read more →
Release Date: 2004.9.28 Reformulated in 2009.3.17 (pictured)
Packaging: 90mL Bottle
Brand: SOFINA ALBLANC
Producer: Kao
Product Type: Cleansing foam
Price: ¥2,625 (Tax Included)
Product Description
*This product is a quasi-drug in Japan.
Active(s):…
Read more →
Launch Date: 2011.6.16
Packaging: 100ml Bottle
Brand: BLANCHIR SUPERIOR
Producer: Kanebo
Product Type: Pre-lotion
Price: ¥4,200 (tax included)
Product Description
Please note that this is the 2011 formulation. It replaces White Luster launched in …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2011.2.23
Price: ¥6,300 (tax included)
Packaging: 70ml Bottle
Actives: m-Tranexamic Acid
AYURA F-Sign Defense Premium Balancing Primer WT is a medicated Japanese lotion for sensitive …
Read more →
Launch Date: 2011.3.21
Packaging: 40g Jar
Brand:ELIXIR WHITE
Producer: Shiseido
Product Type: Moisturizer
Price: No Print Price ~ Publisher’s listed price ¥5,880, Refill/ ¥5,460
Product Description
*This product is a whitening quasi-drug in Japan.…
Read more →
Launch Date: 2011.5.19
Packaging: 30ml Bottle
Brand: SUSIE N.Y.
Producer: ISEHAN
Product Type: Makeup base
Price: ¥1,890 (tax included)
Product Description
SPF45/PA+++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): Octinoxate & …
Read more →
Is it fair to review Anessa’s latest release for Product Discovery Friday? Probably not—many know how I feel about Anessa past releases already. Truth be told, this landed on my desk a few month ago …
Read more →
SPF50/PA+++
Launch Date: 2008.4.25 Reformulated in 2010.3.25 & 2011.2.21
Price: ¥3,675 (tax included)
Packaging: (2008 + 2010) 30ml, (2011) 35ml Bottle
UV Filter(s):
(2008 + 2010) Zinc Oxide & Titanium Dioxide.
(2011) Zinc …
Launch Date: 2010.4.5
Packaging: 40ml Bottle
Brand: EXAGE WHITE
Producer: ALBION
Product Type: Beauty Serum
Price: ¥5,250 (tax included)
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): Arbutin
ALBION’s EXAGE WHITE …
Read more →
Release Date: 2011.3.11
Packaging: 250ml Spray Bottle
Brand: Shiromomohada
Producer: Juju Cosmetics
Product Type: Lotion
Price: ¥924 (tax included)
Product Description
*This product is a whitening quasi-drug in Japan.
Actives: Placental Protein & Disodium Glycyrrhizate…
Read more →
Launch Date: 2011.3.29
Packaging: 32ml Bottle
Brand: Sofina beauté
Producer: Kao
Product Type: Moisturizer/ Sunscreen
Price: No Print Price ~ Publisher’s listed price ¥3,360
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug…
Read more →
Launch Date: 2011.3.1
Packaging: 50g Tube <2 shades available.>
Brand: Freshel WHITE C
Producer: Kanebo
Product Type: BB Cream
Price: Open Price ~ Suggested Retail Price ¥1,680 (tax included)
Product Description
SPF41/PA++
UV Filter(s): Octinoxate …
Read more →
Launch Date: 2011.3.1
Packaging: 100ml Pump Bottle
Brand: Freshel WHITE C
Producer: Kanebo
Product Type: Sunscreen
Price: ¥1,260 (tax included)
Product Description
SPF31/PA++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): Octinoxate & …
Read more →
Launch Date: 2011.3.1 No longer in production as of 2012.
Packaging: 25ml (Mini)/60ml Bottle
Brand: ALLIE
Producer: Kanebo
Product Type: Sunscreen
Price: 25ml/¥1,470 60ml/¥2,940 (Tax Included)
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug…
Read more →
Launch Date: 2011.3.11
Packaging: 40ml Bottle
Brand: sunmedic UV
Producer: Shiseido
Product Type: Sunscreen
Price: ¥3,675 (tax included)
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): Octinoxate, Ensulizole, & Titanium …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2011.2.21
Price: 45g/¥10500, 20g (mini)/¥5250, 45g Refill Bottle/¥10185 (tax included)
Active(s): Potassium 4-Methoxysalicylate & m-Tranexamic acid
Shiseido’s HAKU Melanofocus W is an emulsion-type skin …
Read more →
Launch Date: 2011.3.24
Packaging: 30g Bottle <2 Shades Available>
Brand: Nanocé
Producer: Ishizawa Laboratories
Product Type: BB cream
Price: ¥2,415 (tax included)
Product Description
SPF35/PA+++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): …
Read more →
Release Date: 2011.2.21
Packaging: 150ml Bottle
Brand: Barrier Repair
Producer: Mandom Beauty
Product Type: Moisturizer
Price: Open Price ~ Publisher’s Listed Price ¥1,365
Product Description
*This product is a whitening quasi-drug in Japan.
Active: L-Ascorbic …
Read more →
Release Date: 2006 Repackaged in 2009 & 2010 (pictured)
Packaging: 5 sheets 2006 = 14ml/per sheet, 2009 = 18ml/per sheet, 2010 = 22ml/per sheet
Brand: CLEAR TURN
Producer: Kosé Cosmeport
Product Type: Sheet mask
Price:…
Launch Date: 2011.2.21
Packaging: 60ml Bottle
Brand: ANESSA
Producer: Shiseido
Product Type: Sunscreen
Price: No Print Price ~ Publisher’s listed price ¥3,150
Product Description
SPF32/PA+++
*This product is a whitening quasi-drug in Japan.
UV Filter(s):…
Read more →
SPF25/PA++
Launch Date: 2011.3.16 (Japan’s). Released outside of Japan in April 2010.
Price: No Print Price ~ Publisher’s Listed Price ¥3,675
Packaging: 30ml Bottle
UV Filter(s): Octinoxate, Tinosorb M & Octisalate.
KOSE’s SEKKISEI SUPREME Makeup …
Read more →
Launch Date: 2011.2.25
Packaging: 35g Tube
Brand: AQUAMOIST
Producer: Juju Cosmetics
Product Type: Makeup base
Price: Open Price ~ Suggested Retail Price ¥1,575
Product Description
SPF30/PA+++
*This product is a whitening quasi-drug in Japan.
UV Filter(s): …
Read more →
Launch Date: 2011.2.21
Packaging: 30ml Pump Bottle
Brand: MAQuillAGE
Producer: Shiseido
Product Type: Makeup base
Price: No Print Price ~ Publisher’s listed price ¥3,150 (tax included)
Product Description
SPF30/PA+
UV Filter(s): Octinoxate & Titanium Dioxide.…
Read more →
Launch Date: 2007 Repackaged in 2009 & 2011.
Packaging: 40ml Bottle
Brand: SOLANOVEIL
Producer: Omi Brotherhood
Product Type: Sunscreen
Price: ¥1,050 (Tax Included)
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug in Japan.
UV …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.2.16
Price: ¥3,150 (tax included)
Packaging: 60ml Bottle
UV Filter(s): Zinc Oxide & Octinoxate
Active(s): Ascorbic Acid 2-Glucoside & Stearyl Glycyrrhetinate
Kanebo’s Suisai is …
Read more →
Launch Date: 2011.2.1 DISCONTINUED as of 2012.
Packaging: 90ml Bottle
Brand: Kiss Me Skinfree UV
Producer: ISEHAN
Product Type: Sunscreen
Price: Open Price ~ Suggested Retail Price ¥945
Product Description
SPF27/PA++
*This product is a …
Read more →
Launch Date: 2009.4.21 DISCONTINUED as of 2012.
Packaging: 30ml Bottle
Brand: Namerakahonpo
Producer: Noevir Group (SANA)
Product Type: Sunscreen
Price: ¥1,575 (tax included)
Product Description
SPF29/PA+++
*This product is a whitening quasi-drug in Japan.
UV …
Read more →
SPF45/PA+++
*This product is a whitening quasi-drug in Japan.
Launch Date: 2009.2.1 No longer in production as of 2011.
Price: ¥3,675 (tax included)
Packaging: 40ml Bottle
UV Filter(s): Octinoxate, Ensulizole, & Titanium Dioxide (regular & …
Read more →
Launch Date: 2009.4.18 Repackaged in 2012.
Packaging: 30ml Bottle
Brand: Curél
Producer: Kao
Product Type: Sunscreen
Price: Open Price~ Publisher’s Listed Price ¥2,415
Product Description
SPF25/PA++
*This product is a whitening quasi-drug in Japan.…
Read more →
Launch Date: 2005 Repackaged in 2010.9.1 (as shown)
Packaging: 5 sheets contained/15mL per sheet
Brand: PURESA
Producer: Utena
Product Type: Sheet mask
Price: ¥735 (Tax Included)
Product Description
*This product is a whitening quasi-drug in …
Read more →
SPF18/PA++
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.5.20
Price: ¥1,890 (tax included)
Packaging : 20g Bottle
UV Filter(s): Zinc Oxide & Micronized Titanium Dioxide
Active(s): Soluble Placenta Extract & Dipotassium Glycyrrhizinate.…
Read more →
Bihaku is a Japanese word referring to whitening (skin lightening) or brightening function in beauty products. It literally means “beautiful white”.
Most probably know that whitening beauty products are HUGE in Japan (as well as …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2006
Price: ¥3,150(tax included)
Packaging: 60ml
UV Filter(s): Octinoxate, Titanium Dioxide & Zinc Oxide.
Actives: Ascorbic Acid 2-Glucoside & Stearyl Glycyrrhetinate
Kanebo’s FAIRCREA WHITE …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.5.1
Price: ¥2,520/Pump Bottle, Refill Pouch/¥2,205 (tax included)
Packaging: 25ml Pump Bottle/Refill Pouch
Active(s): Panthenol, Ascorbic Acid 2-Glucoside & Dipotassium Glycyrrhizinate
ORBIS CLEAR White Essence …
Read more →Launch Date: 2008
Price: ¥2,100 (tax included)
Packaging: 30mL Bottle
UV Filter(s): Zinc Oxide & Titanium Dioxide.
Arbu White EX Protect UV is a facial sunscreen formulated with herbal plants extracts and ceramide to …
Read more →
Launch Date: 2010.2.21
Packaging: 40g Jar
Brand: ELIXIR WHITE
Producer: Shiseido
Product Type: Moisturizer
Price: No Print Price ~ Publisher’s listed price ¥5,880
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): m-Tranexamic …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2009.3.10
Price: ¥5,250/L ¥8,925 (tax included)
Packaging: 30ml/Large size (60ml) Glass Bottle
Active(s): Dipotassium Glycyrrhizate & Arbutin
Shirosumi means “clear white” in Japanese. Bihaku is …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.3.10
Price: ¥5,250/L ¥8,925 (tax included)
Packaging: 30ml/60ml (L) Glass Bottle
Active(s): L-Ascorbic Acid 2-Glucoside & Arbutin
Shirosumi means “clear white” in Japanese. Bihaku is …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.2.10
Price: Open Price ~ Suggested Retail Price ¥1,890 (tax included)
Packaging: 30g Tube
UV Filters(s): Zinc Oxide & Micronized Titanium Dioxide.
Actives: Ascorbic …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.3.1
Price:50ml/¥2,100, Mini Size (23ml)/¥1,155 (tax included)
UV Filter(s): Zinc Oxide & Octinoxate.
Actives: L-ascorbic Acid 2-Glucoside, Stearyl Glycyrrhetinate, & Tocopheryl Nicotinate.
Kanebo’s …
Read more →
Launch Date: 2010.5.16
Price: ¥3,150 (tax included)
Packaging: 140g Jar
SEKKISEI is a Japanese drugstore skin care line from KOSÉ that whitens skin using oriental herbal extracts for “skin that is transparent like snow”.
KOSE’s …
Read more →
Release Date: n/a
Packaging: 30ml Bottle
Brand: CoenRich Q10 White
Producer: Kosé Cosmeport
Product Type: Sunscreen
Price: Open Price ~ Suggested retail price ¥1,155
Product Description
SPF50+/PA+++
UV Filter(s): Zinc Oxide, Octinoxate, & Ensulizole
CoenRich …
Read more →
Launch Date: 2007.2.27
Packaging: 25ml/60ml Bottle
Brand: SOFINA PERFECT UV
Producer: Kao
Product Type: Sunscreen
Price: Open Price ~ Suggested Retail Price ~ ¥1,575/25ml, ¥3,150/60ml
Product Description
SPF50+/PA+++
*This product is a whitening quasi-drug in …
Read more →
SPF22/PA++
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.5.24
Price: ¥1,890 (tax included) ~ Limited Edition Mini Size ¥840/12g (released 2010.7.23)
Packaging : 37g Plastic Tube <2 shades available.>
UV Filter(s): Zinc …
Read more →
SPF26/PA++
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.2.24
Price: ¥1,680 (tax included)
Packaging: 37g Pump Bottle <2 shades available>
UV Filter(s): Zinc Oxide & Micronized Titanium Dioxide.
Active(s): Placenta extract, …
Read more →
Launch Date: 2010.2.21
Packaging: 48ml Bottle
Brand: ELIXIR WHITE
Producer: Shiseido
Product Type: Moisturizer/Sunscreen
Price: No Print Price ~ Publisher’s listed price ¥4,200 (tax included)
Product Description
SPF50/PA+++
*This product is a …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.2.23
Price: Open Price ~ Suggested Retail Price 22g/¥5,250, 50g/¥10,500
Active(s): Chamomila Extract & Stearyl Glycyrrhetinate.
The SOFINA WHITENING is the replacement for the discontinued …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.3.1
Price: ¥1,365 (tax included)
Packaging: 28ml Bottle
UV Filter(s): Zinc Oxide & Octinoxate.
Actives: L-ascorbic acid 2-glucoside & stearyl glycyrrhetinate.
Kanebo’s Freshel is …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2010.6.29
Price: No Print Price ~ Publisher’s listed price ?3,630
Packaging: 160ml Bottle
Active(s): L-ascorbic acid 2-Glucoside
Sofina Beauté is a Japanese drugstore skin care …
Read more →
Launch Date: 2010.3.1
Packaging: 180ml Bottle
Brand: Freshel WHITE C
Producer: Kanebo
Product Type: Cleansing oil
Price: Open Price ~ Suggested Retail Price ¥1,260 (tax included)
Product Description
Kanebo’s Freshel is a Japanese drugstore skin …
Read more →
Launch Date: 2010.3.1 DISCONTINUED as of 2011.
Packaging: 50g Tube
Brand: Freshel WHITE C
Producer: Kanebo
Product Type: BB Cream
Price: Open Price ~ Suggested Retail Price ¥1,680 (tax included)
Product Description
SPF32/PA++
UV Filter(s): …
Read more →
Launch Date: 2010.2.18
Packaging: 11g Pan < 6 shades available>
Brand: EXAGE WHITE
Producer: ALBION
Product Type: Powder foundation
Price: Refill/¥4,200 Case/¥1,050 (Tax included)
Product Description
SPF20/PA++
UV Filter(s): Octinoxate, Titanium Dioxide & Zinc …
Read more →
Launch Date: n/a
Price: open price
Packaging: 130ml Bottle
UV Filter(s): Octinoxate, Ensulizole, Uvinul A Plus & Tinosorb M
Kose Cosmeport’s CoenRich Q10 White Body Milky Gel UV is a gel-type body Japanese sunscreen …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2003.10
Price: 10ml/¥1,470, 30ml/¥4,095 53ml/¥6,300, 80ml/¥9,030 (tax included)
Active(s): 6% L-Ascorbic Acid-2-Phosphate Ester & Dipotassium Glycyrrhizate.
HABA’s Medicated White Lady is a Japanese serum medicated …
Read more →
Launch Date: 2008.10.21
Packaging: 125ml Bottle
Brand: d program
Producer: Shiseido
Product Type: Lotion
Price: ¥3,675 (tax included)
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): Tranexamic acid & Dipotassium Glycyrrhizate.
Shiseido’s …
Read more →*This product is a whitening quasi-drug in Japan.
Launch Date: 2007.2.21
Price: ¥11,025 Bottle/¥10,500 Refill
Packaging: 170ml spray bottle
Ingredient List: Tranexamic acid,, panthenyl ethyl ether (provitamin B5),, sodium acetyl hyaluronate,, hydrolyzed silk,, chaenomeles sinensis …
Read more →
Launch Date: 2009.4.18
Packaging: 30g Tube (approx. 1.5-month supply)
Brand: Curél
Producer: Kao
Product Type:Serum
Price: Open Price~ Publisher’s Listed Price ¥3,675
Product Description
*This product is a whitening quasi-drug in Japan.
Active(s): …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2007.3.16
Price: ¥6,300 (tax included)
Packaging: 200ml bottle
Active(s): L-Ascorbic Acid 2-Glucoside
SEKKISEI is a Japanese drugstore skin care line from KOSÉ that whitens skin …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 1993.5.16
Price: 200ml/¥5,250, 360ml/ ¥7,875, 500ml (limited edition)/¥9,450 (tax included)
Active(s): Dipotassium Glycyrrhizate
SEKKISEI is a Japanese drugstore skin care line from KOSÉ that whitens …
Read more →
*This product is a whitening quasi-drug in Japan.
Launch Date: 2006.3.1
Price: Open Price ~ generally from ¥768 to ¥1,026 depending on retailer.
Packaging: 5 Sheets/each sheet contains 20ml
Active(s): L-Ascorbic Acid 2-Glucoside & …
Read more →
Launch Date: 2007.3.23 No longer in production as of 2010.
Price: ¥1,680 (tax included)
Packaging: 34g Bottle<2 shades available>
UV Filter(s): Zinc Oxide & Titanium Dioxide.
Active(s): placenta extract & tocopheryl acetate
See …
Read more →
LaunchDate: unknown
Price: Open Price ~ Generally retails for ¥367 Mini/¥724 Pump/¥568 Refill
Packaging: 60ml (mini)/230ml/ 200ml Refill Pouch
Kosé Cosmeport’s Softymo White Cleansing Oil N is a Japanese drugstore oil-type makeup remover that helps …
Read more →
Launch Date: 2008.2.21
Packaging: 120ml Bottle
Brand: Wakilala
Producer: Bison Corp.
Product Type: Body serum
Price: ¥903 (tax included)
Product Description
Bison’s Wakilala Bright Up Essence is a Japanese underarm whitening serum.
It is formulated …
Read more →
SPF20/PA++
Launch Date: 2009.4.4
Price: ¥987 (tax included)
Packaging: 10g Pan
UV Filter(s): Zinc Oxide & Titanium Dioxide.
CEZANNE UV Skin White Foundation is a drugstore Japanese powder foundation that “creates beautiful, fair skin”.
The …
Read more →
*This product is a quasi-drug in Japan.
Release Date: N/A
Price: ¥3,150 (tax included)
Packaging: 8 Sheets (11ml/sheet)
Active(s): Dipotassium Glycyrrhizate
Albion’s Skin Conditioner Essential Paper Mask is a Japanese sheet mask medicated to condition …
Read more →
Launch Date: 2007.8.24 No longer in production as of 2011.
Price: ¥450 (with tax)
Packaging: 27ml×1 sheet
Kurobara means “black rose”.
Bihada Ichizoku Kurobara Kamen Sheet Mask is a sheet mask made with charcoal sheet …
Read more →
SPF50+/PA+++
*This product is a whitening quasi-drug in Japan.
Launch Date: 2008.2.7 DISCONTINUED as of 2011.
Price: Open Price ~ Suggested Retail Price ¥840
Packaging: 30g/26ml
UV Filter(s): Zinc Oxide, Octinoxate & Titanium Dioxide.
Active(s):…
Read more →