SPF27/PA++

Launch Date: 2011.2 Large size to be released March 2012.

Price: Open Price Generally retails between ¥650—¥750

Packaging: 80ml Bottle/150ml Pump Bottle

UV Filter(s): Octinoxate, Octocrylene, Uvinul A Plus & Tinosorb S

Senka means “specialist” in Japanese.

Shiseido’s Senka is a Japanese low-end drugstore skincare line (all products are 1,000 Yen or less) targeted budget-concious women. Senka is marketed as a mid-range line outside of Japan.

FT Shiseido’s Senka Mineral Water UV Gel SPF27 (also officially named as UV Senka Mineral Pure UV) is gel-type Japanesesunscreen for daily use formulated with mineral water from Mount Fuji.

The sunscreen gel utilizes Shiseido’s proprietary technology to give high UV protection that feels fresh, like bare skin. Its mineral water base keeps skin hydrated and it contains “Baby Powder” to give skin a baby-like smoothness. It is free of colourant, fragrance, and mineral oil.

For body or face? Both.

Water & Sweat resistant? No. Sebum resistant? No.

Skin type targeted? Not specified. Function as makeup base? Yes.

Makeup remover needed? No.

Ingredient list: Water,, alcohol,, ethylhexyl methoxycinnamate,, octocrylene,, dimethicone,, glycerin,, polybutylene glycol/PPG-9/1 copolymer,, ethylhexyl palmitate,, diethylamino hydroxybenzoyl hexyl benzoate,, bis-ethylhexyloxyphenol methoxyphenyl triazine,, lauryl betaine,, magnesium chloride,, sodium chloride,, polysorbate 60,, triethanolamine,, isostearic acid,, carbomer,, behenyl alcohol,, batyl alcohol,, acrylates/C10-30 acrylate copolymer,, trisodium EDTA,, orange oil,, BHT,, talc,, sodium benzoate.

The information provided does not represent my view in any way.