2011 @Cosme The Best Cosmetics Award

It’s time again for the annual ranking of the best beauty products on @Cosme.
Aside from writing comments, reviewers on @cosme also give points (total worth 7 points) to each product they review. The ranking is calculated basing on the average of the number of reviews each product has collected and its overall points between November 1, 2010 to October 31 2011. 60,158 products and 1,053,068 reviews have been collected during this time period.
For those who don’t know, @Cosme is the largest and most popular beauty community website in Japan .
SKINCARE
Makeup Remover
- 1st – Cleansing Express/Eye Makeup Remover
- 2nd – PRIVACY/Mascara Remover
- 3rd – Kiss Me Heroine Make/Mascara Remover
Facial Cleanser
- 1st -Penelopi Moon/Facial Cleansing Soap Junoa
- 2nd -suisai/Beauty Clear Powder
- 3rd – KIBIKI/Premium Facial Wash
Lotion (a.k.a Toner/Softener)
- 1st – est/Inner Activate Conditioning Lotion III
- 2nd – Padarm/Aqua Moist S II
- 3rd - BEETOX a.c. care/BB a.c. care Venom Essence
Beauty Essence
- 1st – Lancôme/Visionnaire
- 2nd -Lancôme/Génifique
- 3rd - Helena Rubeinstein/Prodigy Powercell Serum
Gel/Emulsion-Type Moisturizer
- 1st – EXAGE/Moisture Milk III
- 2nd – EXAGE/Moisture Milk II
- 3rd – SK-II/Skin Signature Cream
Cream-Type Moisturizer
- 1st – CHANEL/Le Blanc Cream TX
- 2nd – HIN Acnes Labo/Acne Cream
- 3rd – AGOS Beauty Clinic/Rosy
Sheet Mask
- 1st – The Rose of Versailles/Oscar & Rosalie la Molier Mask
- 2nd – SK-II/Facial Treatment Mask
- 3rd – Lancôme/Génifique Mask
Sunscreen
- 1st – Lancôme/UV Expert GN-Shield 50
- 2nd – ACSEINE/Mild Sunshield
- 3rd – CLARINS/UV Plus HP SPF 40 Day Screen
BASE MAKEUP
Makeup Base
- 1st – SOFINA Primavista/Long Keep Base UV
- 2nd – Paul & Joe/Moisturizing Foundation Primer N
- 3rd – NARS/Smudge Proof Eyeshadow Base
Powder Foundation
- 1st – REVITAL GRANAS/Powdery Foundation
- 2nd – COSME DECORTE/LACOUTURE Loose Foundation
- 3rd – REVUE/Essence In Pact
Liquid Foundation
- 1st – Lancôme/Teint Miracle
- 2nd – Helena Rubinstein /Color Clone x3 Fluid
- 3rd – Guerlain/Lingerie de Peau
Cream Foundation
- 1st -Est/Cream Make Up Active Aura Moist
- 2nd – Media/Moisture Foundation AA
- 3rd – SK-II/Facial Treatment Cream Foundation
Powder
- 1st – CHANEL/Poudre Universelle Libre
- 2nd – Elégance/La Poudre Haute Nuance
- 3rd – IPSA/Face Colour Palette
Concealer
- 1st – Yves Saint Laurent/Touche Éclat (Radiant Touch)
- 2nd – COSME DECORTE AQ/Concealer
- 3rd – BOBBI BROWN/Corrector
BB Cream
- 1st – Lancôme/UV Expert GN-Shield 50 BB Base
- 2nd – DIOR/Diorsnow White reveal UV protection BB Crème
- 3rd – Ettusais/BB Mineral Cream
EYE MAKEUP
Eye shadow
- 1st -CHANEL/Les 4 Ombres
- 2nd – VISÉE/Glam Nude Eyes
- 3rd – LUNASOL/Skin Modeling Eyes
Eyeliner
- 1st – The Rose of Versailles/Lady Oscar Liquid Eyeliner
- 2nd – Clinique/Cream Shaper for Eyes
- 3rd – ADDICTION/Eyeliner Pencil
Mascara
- 1st – Helena Rubinstein/Lash Queen Feline WP
- 2nd – MAJOLICA MAJORCA/Lash Expander Frame Plus
- 3rd – Little Witch/Mascara Moisture
Mascara Base/Lash Serum
- 1st – Canmake/Lash Care Essence
- 2nd – L’OREAL PARIS/Lash Serum
- 3rd – Elégance/Curl Lash Fixer
Eyebrows
- 1st – Kate/Designing Eyebrow N
- 2nd -Excel/Powder & Pencil Eyebrow NA
- 3rd – Kiss Me HEAVY ROTATION/Coloring Eyebrow
CHEEKS/LIPS/NAILS
Cheek
- 1st -CHANEL/Joues Contraste
- 2nd – NARS/Blush
- 3rd – CEZANNE/Lasting Cheek
Lipstick
- 1st – CHANEL/Rouge Coco Shine
- 2nd – DIOR/Dior Addict Lipstick
- 3rd – Est/Advanced Lips
Lipgloss
- 1st – DIOR/Dior Addict Lip Maximizer
- 2nd – CHANEL/Rouge Allure Extrait de Gloss
- 3rd – CHANEL/Lèvres Scintillantes Glossimer
Nails
- 1st – CHANEL/Le Vernis
- 2nd – INTEGRATE GRACY/Nail Colour
- 3rd – JILL STUART/Nail Lacquer N
Body/Hair Care
Body Care
- 1st -Yuskin/YuskinA
- 2nd – Deonatuelle/Sara-sara Cream
- 3rd – Johnson’s Body Care/Extra Care Dry Skin Moisturizing Lotion
Shampoo/Conditioner
- 1st -L’OREAL PARIS/Elsève Damage Care Pro Ex Quick Oil Repair Treatment
- 2nd – Pantene CLINICARE/Hair Time Renewal One Wash Treatment
- 3rd – John Masters Organic/Citrus & Neroli Detangler
Hair Leave-In Treatment
- 1st – MOROCCANOIL/The Original Oil Treatment
- 2nd – Yanagiya/Anzu Oil
- 3rd – STEPHEN KNOLL/Color Shining Essence EX

Hi Haruka!
Love reading your blog. I am intrigued by the number of high end products in this list, especially skin care. Is high end skin care preferred in Japan? Your insight will be greatly appreciated.
Year after year, @Cosme’s Best Cosmetics Award — which products are determined collectively by the readers — generally goes to higher end products, for skincare and face makeup. Generally speaking, Japanese associate price with quality, and they’re willing to spend the money (and time) on cosmetics. Take Lancome Visionnaire which launched end of Aug/early Sept worldwide this year for example, MUA has 28 reviews on it whereas @Cosme already has 1375 reviews!
Thanks!